AWE Seeks Signers to Letters of Support for S. 1464 and H.R. 448

Published: May 23, 2019

November 17, 2017 Update: A letter signed by 97 organizations has been sent to members of Congress.

Energy efficiency rebates from energy utilities are exempt from federal tax, but not rebates from water utilities, whether they be rebates for drinking water efficiency, wastewater, or storm water programs. Since the rebates are not exempt from federal tax, water utilities must provide 1099s at the end of the year to customers that have received $600 or more in water rebates during the calendar year. This tax liability serves as a disincentive to water efficiency retrofit programs to encourage sustainable water use. 

Why weren’t water conservation or green infrastructure rebates made tax exempt like energy efficiency rebates were?

Until the recent national growth of campaigns to reduce water use and storm runoff, the amounts of water conservation rebates were relatively small and below the levels ($600) required to be reported to the IRS by water utilities. But with the rapid growth of water-saving programs (particularly rebates on landscape change-out) thousands of Americans have been facing an unexpected tax bill once these rebates are reported to the IRS. And the administrative costs for utilities to process thousands of 1099 forms are further disincentives for water conservation rebate programs.

What is the fix? A simple amendment to the tax code giving water rebates the same status as energy rebates. And there are now two bills in Congress that propose to do just that.

S. 1464  and H.R. 448  are bills that will make water conservation rebates exempt from federal tax. But these two bills will have a tough time getting passed, given that Congress is considering tax reform and will likely be removing tax exemptions, not adding them. The good news is that the Joint Committee on Taxation has concluded that the impact on the federal budget from this water conservation exemption would be negligible through 2026.

 

CalWEP Marks Official Launch and Evolution

Published:

SACRAMENTO— Nearly 150 water conservation professionals, water industry leaders and elected officials came together March 7 in Sacramento to mark the official launch and evolution of the California Water Efficiency Partnership (CalWEP).  

Over the past several years, the Partnership has been undergoing an organizational transformation, from implementing 25-year old best management practices on water conservation as the California Urban Water Conservation Council into a new entity focused on helping water providers meet emerging legislative and regulatory mandates for Making Water Conservation a California Way of Life. 

“As urban water conservation challenges and requirements have evolved in California, so too has this organization successfully evolved,” said CalWEP Executive Director Mary Ann Dickinson. “We are building on a proud legacy of collaboration, expertise and leadership dedicated to addressing California’s unique challenges and opportunities but with a new focus and decision-making framework.” 

During the event, Steven Moore, Vice Chair of the State Water Board, presented the Partnership with a resolution, which stated, “The State Water Board is pleased to commend the California Water Efficiency Partnership as it celebrates its launch and looks forward to working closely to advance water conservation and efficiency actions statewide.” 

Bill Craven, Chief Consultant with the Senate Natural Resources and Water Committee, also read a resolution from the California Senate sponsored by Senator Dr. Richard Pan and Assembly Member Kevin McCarty, commending the Partnership for its vital role in working to advance water efficiency and conservation in California. 

The launch comes after several major announcements by the Partnership over the past year, including the selection of Mary Ann Dickinson as the Partnership’s Executive Director. Dickinson served as Executive Director of the Partnership’s predecessor, the California Urban Water Conservation Council (Council), building the organization from the ground up. She left the Council in 2007 to establish the Alliance for Water Efficiency, a non-profit organization dedicated to the efficient and sustainable use of water in North America, and remains its CEO. In January, the Partnership announced that it would become a chapter of the Alliance for Water Efficiency, bringing together two of the country’s major organizations dedicated to improving and enhancing water efficiency in California and the United States. 

Said Dickinson at the event, “All of this has been possible only with your support and trust in our commitment to advancing water efficiency in California and to helping you and your organization reach your goals. We are pleased to share this milestone with you—to celebrate how far we’ve come and get ready for the road ahead, and to officially launch the California Water Efficiency Partnership.”

 

California Water Efficiency Partnership Announces New Board and Officers

Published:

The California Water Efficiency Partnership (CalWEP)  has announced the election of a new Board and Officers to lead the organization. CalWEP represents more than 200 water supplier and organization members statewide, working together to foster leadership, expertise and collaboration to advance water conservation and efficiency in California.

Board Members and Officers begin their terms as CalWEP continues its evolution into a new entity focused on helping water providers meet emerging legislative and regulatory mandates for Making Water Conservation a California Way of Life. Several significant announcements have been made over the past year, including the selection of Mary Ann Dickinson as the Partnership’s Executive Director and its new status as a chapter of the Alliance for Water Efficiency, bringing together two of the country’s major organizations dedicated to improving and enhancing water efficiency in California and the United States.

The Board of Directors will be led in 2018-19 by CalWEP Board Chair, Amy Talbot, who is also the Water Efficiency Program Manager for the Regional Water Authority in the Sacramento region. The Board of Directors includes professionals from throughout California working for water providers, non-profit organizations, consulting firms, business and academia. They include: 

  • Lisa Morgan-Perales (Vice Chair), Senior Water Resources Analyst, Inland Empire Utility Agency
  • Greg Bundesen (Secretary/Treasurer), Water Conservation Supervisor, Sacramento Suburban Water District
  • Patrick Pilz, Manager Field Operations, California American Water
  • Ken Jenkins, Director of Drought Management & Conservation, California Water Service
  • Trathen Heckman, Executive Director, Daily Acts
  • Charles Bohlig, Supervisor of Water Conservation, East Bay Municipal Utilities District
  • Penny Falcon, Mgr. of Water Conservation Policy, Legislation, and Grants, Los Angeles Dept. of Water and Power
  • Lisa Maddaus, CFO and Senior Engineer, Maddaus Water Management
  • Justin Finch, Water Use Efficiency Analyst, Mesa Water District
  • Bill McDonnell, Water Efficiency Manager, Metropolitan Water District of Southern California
  • Joe Berg, Water Use Efficiency Programs Manager, Municipal Water District of Orange County
  • Paul Lierheimer, Contractor Division Director, Rain Bird
  • Carlos Michelon, Principal Water Resources Specialist, San Diego County Water Agency 
  • Julie Ortiz, Water Conservation Manager, San Francisco Public Utilities Commission
  • Sean McNeil, Water Efficiency Coordinator, City of Santa Rosa
  • Carrie Pollard, Principal Program Specialist, Sonoma County Water Agency
  • Kendra Olmos, Executive Director Center for Water-Energy Efficiency, UC Davis
  • Rob Whipple, Water Resource Specialist II, Western Municipal Water District
  • Diana Brooks, Chief, Water Use and Efficiency Branch, CA Dept. of Water Resources (Ex-Officio)
  • Thomas Hawes, Water Conservation Specialist, U.S. Bureau of Reclamation (Ex-Officio) 

“I’d like to congratulate the leaders who are assuming these new positions and thank them for their continued service to CalWEP,” said CalWEP Executive Director Mary Ann Dickinson. “Together we are poised to help the water community deal with the new realities facing California. Continued partnerships will be key.”

Special thanks to our Transition Board Officers: Joe Berg (former Board Chair), Lisa Maddaus (former Vice Chair), and Jack Hawks (former Secretary/Treasurer). Also, we'd like to thank those members leaving the Board: Jack Hawks, Richard Harris, William Granger, and Peter Yolles. The California Water Efficiency Partnership is an innovative leader, voice and expert on water efficiency in California that fosters collaboration among a wide variety of stakeholders.

Have questions? Click here to email CalWEP's Admin Michael Walker.

 

WaterSense Proposed for Elimination Once Again

Published: April 17, 2019

April 22, 2019 Update: A letter signed by 126 organizations has been sent to members of Congress.

President Trump has released his budget for FY2020, and it proposes to eliminate the WaterSense program – yet again. As you all know, we were collectively successful in getting WaterSense authorized by Congress in the 2018 America’s Water Infrastructure and Improvement Act. But since the President’s budget for FY2020 proposes to eliminate it in the EPA budget cuts, we now need to take our case directly to Congress.

To do this we need your help! We need you to contact your elected Congressional Representatives and Senators. We have prepared a fact sheet (see the link below) which also includes a list of House and Senate Appropriations Committee members. If one of your elected representatives is on this list, your contact would be especially critical, although all representative contact is important. We have prepared a draft letter for you to send, or you can join our AWE letter, where we will be collecting organizational names for inclusion in a master letter to Congress. Or, you can do both! Send your own letter and also join the AWE letter! The draft letter is linked below and it is posted in Word so that you may easily modify it as you wish.

In addition to contacting your elected representatives, please consider donating to help AWE mount their campaign to Congress. WaterSense will only be saved by the collective efforts of us all. And we will need financial help to undertake this task and to build the coalition necessary to keep WaterSense alive. Please consider supporting us!

AWE WaterSense Funding Factsheet  

AWE WaterSense Funding Support Letter (Word)

 

Water Efficiency is a Good Business Proposition

Published: September 4, 2018

The following op-ed by Mary Ann Dickinson, AWE President & CEO and CalWEP Executive Director, was published August 9, 2018 in the Sacramento Business Journal. Click here for the original publication

"When you think about dry cleaning, water might not be the first thing that comes to mind, but Sharon Sargeant of Bud’s Cleaners in Roseville says that water is one of their largest costs. 'Of course, we use it in the laundry,' she said. 'But most of the water we use is actually to cool our dry-cleaning machine, which is about the size of a Volkswagen.'

When the city of Roseville's water conservation team contacted Bud’s in 2015 to investigate a sudden spike in its water use, they found that the water chiller used to cool Bud’s dry-cleaning machine could be upgraded with a high-efficiency model that recycles water. The new equipment spurred a dramatic drop in water use—about 85 percent or 3.6 million gallons annually—in addition to providing a 48 percent savings in their water, sewer and energy costs.

Such water-saving success stories will certainly become more common in California in the coming years. Past droughts brought the passage of strong state laws and policies to promote a conservation ethic, and these laws have been very effective: California ranks No. 1 among the 50 states as having the most sophisticated water efficiency policies in the nation. 

This year, California’s commitment to water conservation and efficiency got even stronger with the passage of landmark legislation setting reduction targets for water providers. These new laws outline an overall framework for setting and meeting water use targets at the water provider level. The targets will be customized for each water provider and will include a combination of an indoor target of 55 gallons per person per day, an outdoor target based on development of outdoor water budgets for residential and commercial customers, and a water loss target to stem leakage in the utility distribution system. A credit will be given for systems that have developed recycled water.

But state laws are not the only reason that Californians have been leaders in the country. California’s water providers have collectively spent hundreds of millions of dollars since the 1980s on financial incentives to residential and business customers to encourage them to save water. And it is not just the residential customer who benefits. 

Commercial, industrial and institutional customers use about a third of the state’s urban water supply, and these customers can also profit by water conservation financial incentives. Like Roseville and other water providers in the region, the city of Sacramento offers generous incentives to business customers for saving water: replacing inefficient plumbing fixtures, changing out thirsty lawns with beautiful, low-water landscaping, upgrading irrigation systems and adding water-saving technologies such as connectionless food steamers, air-cooled ice machines and other devices. It is a good business proposition, both for the city and for the commercial customer. And now with the new legislation, water providers will be even further motivated to work with their business community to provide incentives for their efficiency efforts."

 

New Study Demonstrates Water Conservation’s Pay Off for Ratepayers

Published:

SACRAMENTO–Are Los Angeles ratepayers better off by conserving water over the long term? That’s the question explored in a new study released by the California Water Efficiency Partnership (CalWEP) and Alliance for Water Efficiency in partnership with the Los Angeles Department of Water and Power (LADWP).

“Many customers and water professionals are perplexed by rate increases when system-wide water use goes down, and blame water conservation and efficiency as the culprit for higher rates,” said CalWEP Executive Director Mary Ann Dickinson. “This study shows that water conservation really can pay off for ratepayers over the long term.”

The study analyzed LADWP’s water conservation efforts and impact over the past several decades. LADWP provides water to more than 4 million residents in the City of Los Angeles. Over the years, LADWP has been a leader in water efficiency and conservation. In addition to conservation programs, LADWP also utilizes water rate structures that encourage efficient water use, billing customers for only the actual amount of water they use (rather than billing a flat rate in combination with volumetric rate, as many California water providers do). 

With these programs in place, LADWP customers reduced their water use from 180 gallons per capita per day (GPCD) in 1990 to 106 GPCD in 2016–even as the population increased from 3.5 to 4 million people. 

As water use decreased, LADWP avoided roughly $11 billion in costs from 1990 to 2016 that would have come from having to purchase additional water to serve 500,000 more people, the study found. The result: Customer bills are nearly 27 percent lower today than they would have been without the department’s efficient rates and conservation efforts.

“LADWP’s case study clearly shows that it’s time to stop blaming water conservation for rate increases,” Dickinson said. “Conservation and efficient rates pays off through lower utility operating costs, and ultimately can lower the cost burden on customers.”

The report, Lower Water Bills: The City of Los Angeles Shows How Water Conservation and Efficient Water Rates Produce Affordable and Sustainable Use, is available by visiting the CalWEP website.

The California Water Efficiency Partnership is an innovative leader, voice and expert on water efficiency in California that fosters collaboration among a wide variety of stakeholders.

Contacts:
Mary Ann Dickinson
Executive Director
California Water Efficiency Partnership

Amy Talbot, Chair, Board of Directors
California Water Efficiency Partnership
atalbot@rwah2o.org

 

2018 AWE Annual Member Meeting & Reception

Published: August 22, 2018

AWE is pleased to announce that at its annual member meeting and reception in Las Vegas on Tuesday, October 2, 2018 the featured speaker will be Dr. Frank Loge, Director of the U.C. Davis Center for Water-Energy Efficiency.

Frank’s talk entitled Water and Energy and Water in Wine: Identifying Policy Solutions for Improving Water Efficiency in California, will address two key areas of his research: how much energy has been saved in California with water conservation programs (spoiler alert: more than was funded in energy efficiency programs!); and also how water and wine make for a very interesting water efficiency story.

Come join us at this year’s annual member meeting and reception. Held as part of the annual WaterSmart Innovations Conference and Exposition  in Las Vegas, all AWE members and prospective members are welcome to attend. The meeting and reception takes place Tuesday, October 2, 2018 from 5:00–7:30 p.m. in Sonoma C Room at the South Point Hotel and Conference Center. Come and mingle. We hope to see you there.

More about Frank:
Frank is Director of the Center for Water-Energy Efficiency, a professor in the Department of Civil and Environmental Engineering, and the current holder of the Ray B. Krone Endowed Professorship in Environmental Engineering at the University of California, Davis. He began his career studying water and wastewater treatment and has developed a strong interest in the relationship between energy, water, and health. He advocates performing fundamental research to advance knowledge and developing and deploying technologies and policies that improve environmental quality and the efficiency of resource consumption. His research efforts focus on the energy and health implications of engineered and natural systems, designing sustainable systems and technologies, data security and privacy, and entrepreneurship. Frank holds a Ph.D. in Civil and Environmental Engineering from the UC Davis and is a licensed Professional Engineer in the state of California.

 

Resisting the Fix: Pushing Back on the Impulse to Raise Fixed Water Charges

Published: February 28, 2017

By Janice A. Beecher, Ph.D.
Director, Institute of Public Utilities, Michigan State University

In the wake of flat or falling sales revenues, many a water (and energy) utility have turned to the idea of raising fixed charges. This might seem logical, given that water services require substantial fixed infrastructure costs; that is, they are particularly capital intensive. Monopolies are drawn to the idea of loading more costs on less price elastic usage, and welfare economics lends some support to this strategy (the inverse elasticity rule or Ramsey pricing). From a utility’s viewpoint, fixed charges look like a great deal. They primarily reduce revenue risk, shielding finances from the effects of weather, technology, preferences, and behavior. What’s not to like? In terms of core ratemaking principles related to both resource efficiency and ratepayer equity, there’s plenty.[1] Rate design actually offers the chance to align policy goals, this case those of environmental and consumer advocates.

On the efficiency side, price signals guide consumer decisions about usage and utility decisions about production and investment. While in the short run, many costs are fixed, in the long run, all costs are variableand variable charges (where rates are applied to usage) reflect this dynamic world view. Price signals for infrastructure are more effective when the user bills reflect the full impact of their usage, not just the short-run marginal cost of commodities. So a good portion of the fixed costs for production and delivery capacity is typically collected through variable consumption charges to maintain their “meaning” even in the context of falling usage.[2] A high fixed charge presents a price signal that is even weaker than a declining block rate, since the latter still correlates total bills with usage.

On the equity side, the case for progressive water rates is easy to make. All utility rates are regressive, perhaps water in particular; that is, utilities take a higher share of the low-income household’s budget. A high fixed charge piles on and takes away control. Some like to point out that not all low-income households are low-use households and vice versa; however, on the whole, just as price is negatively related to usage, income is positively related and higher-income households tend to drive peaks and capacity needs. With higher incomes come bigger properties, more amenities (such as pools), and increased water use. The focus on fixed charges deflects from other potentially useful pricing reforms that could be responsive to both efficiency and equity pricing goals. These include refining customer classes based on usage peaking patterns, charging seasonal-only customers a stand-by rate, and calibrating some of the fixed costs of fire protection to property values (an insurance model).

Of course, various rate design methods and subsidy models can be used to ensure affordability. For energy, minimum bills with a usage allotment are discouraged for economic reasons. Water might offer an exception, however, as a minimal amount of household usage may be needed for both public and system health (optimal operations). Thus, if fixed charges for water are imposed on low-income households, a health-based usage allowance may be in order. In general, however, we need to radically modify our efficiency-centric pricing paradigm to ensure universal and affordable access to drinking water and sanitation (a blog post for another day).

Does reliance on variable charges wreak revenue havoc? Not necessarily.

For essential services, the first blocks of consumption (indoor water usage) and the revenues they generate are likely quite stable and predictable, regardless of the pricing method. This especially holds true for water-efficient households who let nature take care of the lawn. Their usage and bills run steady, reflecting an organic form of decoupling water sales from revenues while maintaining meaningful price signals. System capacity costs are driven by the uses that are more discretionary and price responsive. If utilities account for the repressive impact of prices, standards, and other factors on changing usage (elasticities), and if they work to drive down system peaks, revenue stability and predictability will follow.

The real and long-term problem for water utilities stems from a static world view, including a tacit dependence on dry weather and irrigation for revenues to cover invested capital and operating costs (including a return on equity if applicable). A high fixed charge provides the best of both worlds: revenue stability all year long and a periodic bonus when nature withholds supply. Given cost and price trends, the water industry should be preparing now for substantial price-induced reductions in outdoor usage, which will yield long-term economic and environmental benefits (water and energy). As we approach this inflection point, prudence calls for right-sizing infrastructure now to reap the rewards of efficiency and avoiding imprudent in-kind replacement and excess capacity on behalf of their ratepayers.

In the context of rising costs and falling subsidies, water rates will climb – but not as fast as water bills (because of declining usage) and not as high as they would with uneconomic investment. Of course, these factors will vary from place to place. Over time, improved efficiency will yield benefits to consumers in terms of “lower highs” and to utilities in terms of the revenue stability they long for.

But only if they can resist the fix.

[1] For definitive insight by a real economist, see Severin Borenstein, https://energyathaas.wordpress.com/2014/11/03/whats-so-great-about-fixed-charges/ and https://ei.haas.berkeley.edu/research/papers/WP272.pdf.

[2] See David LaFrance, “What to do with less,” Open Channel, Journal of the American Water Works Association (November 2011).

Janice A. Beecher has served as Director of the Institute of Public Utilities at Michigan State University since 2002. She has more than twenty-five years of experience in public utility regulation and is responsible for Institute development, program management, and interdisciplinary research in support of the IPU’s mission of service to the regulatory policy community. Dr. Beecher’s appointment is in the College of Social Science at MSU, where she has taught graduate courses in public policy and regulation. Her areas of interest include regulatory theory, institutions, and policy; comparative industry analysis; and utility pricing and rate design. She has particular expertise in the structure, economics, and regulation of the water industry. Dr. Beecher is a frequent lecturer and the author of several research reports and other publications; she has also testified before regulatory and legislative bodies. Her work has been recognized through a number of research grants and special appointments. Prior to joining the IPU, Dr. Beecher was an independent policy consultant and held senior research and adjunct faculty positions at The Ohio State University and Indiana University. She also worked as a staff policy advisor to the chairman of the Illinois Commerce Commission. She has a B.A. in Economics, Political Science, and History from Elmhurst College and a M.A. and Ph.D. in Political Science from Northwestern University, where she completed a dissertation on public utility regulation.

Ten Reasons Why Water Utilities Resist Looking for Non-Revenue Water

Published: February 29, 2016

Submitted by Mary Ann Dickinson, President and CEO

Utilities nationwide are facing incredible costs to upgrade aging and inadequate infrastructure and address challenges related to drinking water, wastewater, and storm water management – estimated at $600 billion by the EPA or up to $1 trillion by AWWA.

There are a few ways utilities can go about shoring up this needed revenue. It starts with ensuring that water rates cover the full cost of service and utility financial obligations (which they don’t for 64% of utilities, according to the 2015 Black & Veatch Water Industry Report). Water rate design should take into account declining demand, weather, and other factors to secure sufficient revenue. Then, why not get creative? At DC Water, CMO Alan Heymann is exploring entirely new revenue streams that can help the utility become more fiscally resilient.

There is another strategy that can help utilities recover significant revenue as well as cost-effective supply: fixing their leaks. The benefits of analyzing apparent and real losses in a utility system are so clear as to be irrefutable. So why are utilities not flocking to examine non-revenue water loss?

Here is our take on this problem, which I shared in December 2015 at the recent North American Water Loss Conference (NAWL) in Atlanta, Georgia. Perhaps by openly acknowledging some of these barriers, we can make progress to overcome them.

  1. We have a historical tradition of ignoring water loss in North America. The assumption has always been that our modern utilities are “system tight” and have no need of further detailed analysis. In fact, most utilities have largely fabricated numbers in the past on their unaccounted for water percentages, and they have a history of sticking to those numbers.
  2. Distribution system managers are now embarrassed to admit that their prior numbers were actually wrong. This is a political as well as an HR problem. Admitting the true state of the water utility system is a negative message to a water utility board, as well as a HR performance problem for distribution system managers. No one wants to now come clean — for fear of reprisals.
  3. Employee performance appraisals don’t currently encourage seeking better accuracy in water loss reporting.  There are no incentives for distribution system managers to now work hard on NRW. Upper utility managers need to encourage and even reward this brave behavior. Adopting water loss policies within the utility would help this tremendously.
  4. General managers and board members assume that the NRW solutions are too costly and unaffordable, and therefore better evaluation of NRW is pointless. Water sales revenues are down in most utilities because of declines in per capita consumption, and there is no easy discretionary money anymore. There is a fear on the part of many finance directors that the NRW solutions will be extremely costly (new meters, new pipes) and thus unaffordable. So why go look for NRW and let Pandora out of the box?
  5. There is fear of letting the ratepayers know the truth. As many utilities are facing drought and asking their consumers to reduce their water use, they are reluctant to now admit that their leakage might be excessive. It is a utility messaging problem to its own customers. If leakage was really so serious, the beleaguered consumer might legitimately ask, why didn’t the utility do this FIRST?
  6. Lack of dedicated utility funding for NRW is a perceived barrier to progress. The irony is that NRW reduction actions don’t have to be funded out of stressed operating budgets where funds may be already tight; they can be funded out of capital improvement programs (capex) or performance based loans. The payback is excellent:  money saved by recovering and selling lost water more than pays for the cost of its recovery.
  7. There is little perceived connection of NRW management to overall sustainability/climate change resiliency goals that the utility may have. Nothing makes a utility system more resilient than controlling its wanton leakage. Being in control of all of its assets enables a better response when water shortages occur due to climate chance and other factors. Being sustainable means managing water resources responsibly, and controlling NRW should be part of that needed response but so far is not.
  8. There is a little government regulation of water loss in most states. Where state policies do exist, they are based on the antiquated “unaccounted for water” percentages, which are not often accurate (see point #1) and can mask the true impact of leakage in different sized water systems. Managing NRW should be a matter of government and regulatory concern. Bond rating agencies are now starting to look at NRW as a way to measure utility system efficiency, but so far government policies and guidance are mostly nonexistent.
  9. A true business case analysis of NRW is not a prevalent practice nor even perceived as a necessary undertaking. Thus, the benefits of reducing leakage in a utility system are not even examined. Clear payback on NRW reduction investment is not analyzed, which is an antiquated way of managing a business, let alone a precious natural resource.
  10. The value of water is taken for granted, both by the utility system managers and the consumers that they serve. The “value” of water is not what the utility might have paid back in 1910 when they acquired the water supply, it is the marginal cost of acquiring new water; recovering leaks then becomes the cheapest source of new supply. And when a customer is willing to pay 10,000 times more for water in a bottle versus from the tap, we clearly have a problem with the customer not valuing the incredible investment in drinking water that they now enjoy for very little money. Until we change this fundamental perception problem at both the utility and customer levels, NRW management will not reach the priority that it should.

Understanding Your Return on Investment: The Importance of Avoided Costs in Water Efficiency Program Evaluation

Published: March 15, 2013

Every water provider faces a unique set of circumstances that determine whether or not water efficiency programs will be cost-effective. What works for one water utility may or may not work for another. This is particularly true in regard to current and future costs of providing water service that can potentially be reduced, deferred, or avoided by actively reducing water demand.

If avoided costs are not properly factored into an analysis of water efficiency programs, then the true benefits will not be revealed. While this blog post focuses on avoided costs, it is critically important to consider all of the factors at play when planning water efficiency programs.

What are examples of avoided costs? Two examples of avoided costs are (1) variable costs such as wholesale water purchase or treatment costs that fluctuate if more or less water is treated and delivered, and (2) capital improvement costs such as capacity expansion projects that can be avoided, delayed, and/or downsized due to decreases in demand. The chart below from AWWA illustrates a scenario in which future capacity expansion requirements can change and become less expensive as a result of water efficiency programs.

Incorporating avoided costs into planning analysis is fundamentally important when weighing the associated water efficiency program costs and benefits. Examples of water efficiency costs and benefits are listed below.

Cost of Water Efficiency Programs

  • Incentives (e.g., rebates)
  • Staff
  • Marketing materials
  • Other overhead

Benefits of Water Efficiency Programs

Utility Side

  • Reduced short run avoided costs
  • Avoided, delayed, and/or downsized capacity expansion
  • Reduced energy consumption
  • Reduced GHG emissions

Customer Side

  • Lower utility bills in the short term (water, sewer, electric, and gas)
  • Lower rate increases over the long term

The Alliance for Water Efficiency’s Water Conservation Tracking Tool provides a comprehensive method to evaluate the water savings, costs, and benefits of water efficiency programs. The model outputs contain estimates of the impact demand reductions resulting from water efficiency programs will have on a water provider’s revenue requirement, volumetric rate, and average customer bill.

An argument that is sometimes used to criticize water efficiency programs is that water demand reductions will cause a decrease in revenue and require rate increases. As time goes on, the retail price of water will likely continue to increase no matter what action is taken. However, what is often overlooked is how water efficiency programs can play a key role in mitigating rate increases. Westminster, Colorado, responding to customer complaints about conservation being responsible for rate increases, conducted an analysis that revealed that reductions in water demand actually resulted in lower rate increases. Specifically, a 21 percent reduction in average per capita water demand experienced over 30 years helped lessen water rate increases by 99 percent and wastewater rate increases by 18 percent. New customers in Westminster have also avoided an 80 percent increase in water and sewer tap fees. This is documented in AWE’s report, Conservation Limits Rate Increases for a Colorado Utility.