Advancing Sustainability Through Household Consumer Products: Guidance & Insights for Estimating & Communicating Water Savings

Alliance for Water Efficiency, in partnership with Bluerisk and supported by The Procter & Gamble Company through the Bonneville Environmental Foundation, is excited to release our newest report: “Advancing Sustainability through Household Consumer Products: Guidance & Insights for Estimating and Communicating Water Savings” This groundbreaking resource provides a practical framework for companies, practitioners, and researchers to consistently estimate and communicate water savings from household consumer products and campaigns.

With input from industry leaders, including Kohler, IKEA, Whirlpool, and others, this guidance tackles a challenge in household water efficiency: the lack of consistent and transparent methods for products making water savings claims. By offering best practices, practical steps, and tools to create credible estimates, the report aims to enhance transparency, build trust, and foster innovation throughout the consumer products sector.

Developed under the leadership of AWE staff, and informed by decades of collective expertise in water efficiency, household behavior, and research best practices, this publication represents an important step toward a more sustainable water future. We invite companies, advocates, and researchers alike to use this guidance to strengthen their work, improve consistency across the field, and drive greater adoption of water-saving products and campaigns.