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"Demand hardening” is a concept that is usually defined as whether long-term increases in water-use efficiency can negatively impact an area’s ability to adapt to extended water shortages and further reduce demand. AWE conducted a study in 2015 to examine this issue, determine its viability, and provide overall recommendations. Consumption data were compiled from seven water supplier case studies located throughout the arid Southwestern United States, and the analysis evaluated the “ability” of customers to reduce water demand during extended shortages as well as their “willingness” to do so. The report was published by AWE in July of 2015, and this webinar will feature the report’s author and cover the report’s conclusions and recommendations from the study.

Speakers:

Mary Ann Dickinson, President and CEO, Alliance for Water Efficiency; Dr. Anil Bamezai, Principal, Western Policy Research.

Date: January 2016