Our Current Revenue Loss Dilemma: Is Consumer Conservation Really the Culprit?

In times of drought when supplies are short, utilities ask customers to conserve through restrictions and other forms of demand reduction measures. Yet in times of abundance, when it has rained a lot and consumer outdoor water use is down, utilities sometimes beg for higher water sales in order to meet fixed system costs. Worse, needed water efficiency programs are cut when utility revenues decline because the desire to sell more water is paramount. This webinar discusses the true causes of the current water utility revenue losses and provides guidance on how to consider conservation a financial asset to the utility and not a detriment. It will draw from the discussions at a special rates summit held in August,2012 at The Johnson Foundation at Wingspread.