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Water pricing plays a central role in water resource stewardship and sustainability, and is a key element in water conservation programs. Funded by the Great Lakes Commission  and the Great Lakes Protection Fund the Alliance for Water Efficiency conducted workshops on conservation pricing and prepared a rates primer authored by Dr. Janice Beecher of Michigan State University. This primer provides an introduction to key principles and concepts of ratemaking. It also high­lights findings from Dr. Beecher’s 2010 Great Lakes Water Rate Survey that was conducted as part of this initiative.