Communication and Education

A public education program is a very important element of a broad-based water conservation strategy. Research has proven that public education programs can help achieve the goals of a water utility’s water conservation strategy and improve customer participation in programs such as water fixture and appliance retrofit or replacements. As the water conservation knowledge of customers improves, they are much more likely to then participate in the conservation rebate and other programs offered by the utility. In addition, the customers are more likely to make better decisions on their own when choosing water using fixtures and appliances if they are educated. Also, adding school education water conservation programs is a good investment, as it can further promote greater household participation in a water utility’s conservation strategy.