Working with Your State Broadcasters' Association to Educate Consumers

As droughts and strains on water supplies become more common, promoting public education and awareness about efficient water use – and delivering a consistent message to customers – is more important than ever.  However, engaging your customers in a meaningful way doesn’t need to blow the budget. The National Alliance of State Broadcasters Associations (NASBA) is comprised of State Broadcasters Associations that offer great opportunities to distribute public education messages through a statewide network of radio and television stations at discounted costs, while documenting measurable results.  Listen to learn about how to explore and pursue this opportunity in your own state, and hear how the Texas Water Foundation successfully utilized this resource to reach people throughout the state with their message about wise water use.